The All Black matches against Ireland, Scotland and Argentina next month and in December will be shown live on Sky Television, with delayed coverage on TVNZ.
Wellington-based company TelstraSaturn, who bought the rights in January, will also screen the matches live.
TelstraSaturn's general manager of business development, David Plummer, said the rights to the live coverage had been sold to Sky because of TelstraSaturn's restricted service.
He said that when TelstraSaturn bought the rights they were well down the track to starting a national satellite service, which had since been put on hold.
"As a consequence ... it seemed unfair to hold on to the rights. It was also not commercial."
The games are on November 18 (Ireland), November 25 (Scotland) and December 2 (Argentina).
All Blacks 2001 test schedule/scoreboard
All Blacks/Maori squads for 2001
All Blacks live on Sky
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