NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Wealth effect hits urban 'millionaires'

Mary Holm
By Mary Holm
Columnist·
4 Jun, 2004 06:53 AM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

By MARY HOLM

Q. A reader commented on The Millionaire Next Door by Stanley/Danko, a fascinating study of Millionaires and Millionaire families in North America that has parallels in New Zealand.

It is a good read for the majority of Millionaires who do not accept or practise conspicuous consumption and who will realise that they are normal after all, and essential reading for those who aspire to be Millionaires and need some coaching on good money habits.

If you enjoy this book, try The Millionaire Mind by Stanley. Yet another good read.

In addition, I recommend Your Money or Your Life, by Dominguez/Robin. This book is about "enough", and achieving financial integrity/independence.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The three books are a good dose of money reality. Pity that most of this stuff is not taught at school. Happy reading.

A. My first two responses to your letter were:

* Have we now elevated millionaires to God-like status, so that they get a capital M?

* You write as if millionaires were 10 a penny (as Mum - with a capital M because she's a specific mum - used to say).

Then again, perhaps millionaires have indeed become pretty common, thanks to the recent housing boom.

The other day I was walking with a friend in her inner-city neighbourhood. She pointed out some pretty ordinary-looking houses that had recently sold for more than $1 million. I was amazed. But she was equally surprised when I told her of the similar situation in my "outer city" neighbourhood.

Many of the buyers must have taken on pretty big mortgages, which is a worry in itself. But those who bought after selling another high-priced house may have low-enough mortgages to qualify as millionaires (assets minus debts, including mortgages, equalling $1 million or more).

Advertisement
Advertise with NZME.

And many of the people with small or no mortgages sitting in unsold houses that are better than the one down the road that sold for $1 million-plus must be readjusting their thinking, and their spending, to their new financial status.

Much the same would apply to those who used to think they were pretty average financially, and now find themselves half-millionaires, or a-third-millionaires.

Economists call this the "wealth effect", which is defined by Investopedia as, "The propensity of people to spend more if they have more assets".

"The premise is that when the value of equities rises, so does our wealth and disposable income.

"Therefore, we feel more comfortable about spending."

It doesn't apply just to equities, a.k.a. shares, though, but also to equity in houses.

Advertisement
Advertise with NZME.

People living in houses that have soared in value are less hesitant than they used to be about spending more on a car, trip or whatever. "I'm a millionaire," they figure. "Surely I can afford it." Is this wise?

Not necessarily. Your house value has risen, but as long as you keep living in it, that doesn't mean much. And if you sell, you'll probably pay more than in the past for the replacement house.

You could argue that, if all houses have doubled in price and you trade down, you free up more money.

Example: Five years ago, your house was worth $500,000. If you sold and bought a smaller $400,000 house, you're left with $100,000.

Now, the two houses are worth $1 million and $800,000. By trading down, you get $200,000.

On the other hand, many experts are now expecting house prices to fall. If that happens, higher-priced houses and those in faster-growth areas might fall more. It's happened before.

Advertisement
Advertise with NZME.

There are some people, however, who would benefit from responding to the wealth effect. I'm talking about those who are overly cautious about retirement savings. They give up too much consumption now for the sake of higher consumption later.

If becoming a millionaire or half-millionaire causes such a person to spend a bit more and save a bit less - with no borrowing involved - that might boost their happiness over their lifetime.

Other bigger spenders, though, will tend to get new or larger mortgages or, much worse, run up credit card and similar debt.

It may not be bad if you use mortgage borrowing to finance a business or investment. If the return is higher than the mortgage interest, you'll come out ahead.

Take care, though.

Any investment expected to generate higher-than-mortgage returns must be risky.

Advertisement
Advertise with NZME.

Work through some worst-case scenarios, including: your house value plunges, mortgage interest rates soar, your business or investment performs badly and you lose other sources of income. Could you cope?

And if on the strength of your newfound property wealth you borrow to spend on items that lose value, or on travel or entertainment, you are making yourself worse off.

I haven't read the second and third books mentioned above, but I do heartily recommend The Millionaire Next Door, especially if you're tempted to borrow for spending on fun.

It might help to prevent you from becoming the former millionaire next door, now living much more humbly.

* * *

Q. If you publish this, I hope you will get some angry responses.

Advertisement
Advertise with NZME.

A recent correspondent complained about real estate agents' fees - $17,000 on a house. In my opinion, real estate agents' fees are disgracefully high for the modest work done.

A house effectively sells itself.

The time spent conducting open homes, including erecting signs, is probably less than 15 hours per dwelling.

Add negotiation time and preparing adverts and other paperwork, and the total time spent is probably less than 25 hours.

At $100 per hour, the fee should be $2500. Add the cost of a dozen newspaper adverts and the total fee should be $5000 to $8000 for any property.

In Adelaide in 1993 one innovative agent offered to sell any property for $2000. He said the price of a house had no bearing on how much work he put into selling it.

Advertisement
Advertise with NZME.

He sold our house and a section, at our asking prices, in under four weeks.

The likely reason that the fees are so high is that there are too many agents. The salesperson's qualification is a mere two-week training course, so almost anyone can do the job.

Hence there are far too many agents chasing clients, and that's where they spend their time. High fees are required so they can all make a living.

Second email: Having sent you an email this evening I perused the first pages of the real estate section of the Weekend Herald. My case was proven. So-called shining star Mary Burke in Nelson said it all:

"All I worry about is getting the vendor's signature on the listing authority ... "

That sums up the whole profession. She is successful at capturing vendors, most agents aren't.

Advertisement
Advertise with NZME.

During one year, she sold 94 properties (plus another 25 sold with others) - about two a week, which comes to 20 hours per property if she works a 40-hour week. She works alone - proof of my time estimate in email 1.

She would do quite nicely on $3000 per sale = $300,000 a year.

What really annoys me in my dealings with agents is that they know so little about what they are selling and often are economical with the truth, sometimes without even knowing that they are.

As your correspondent said, it is not easy to sell your property yourself. We tried in Adelaide before employing the flat-fee agent. The ultimate buyer of our house was a golfing acquaintance of mine who didn't want to face us in negotiations.

A. It's all very well for you to want angry responses. You don't receive them all.

But I'll be brave about it, because you raise some good points.

Advertisement
Advertise with NZME.

It's fair enough that agents make good money in the good times, to make up for the bad times. But your numbers do get me wondering.

Are there any agents out there who are keen to defend themselves? Or, better still, to announce that they will sell houses for $2000 a pop?

Tell you what: If you're prepared to do it for even $4000, I'll give you a free ad by publishing your name and contact info.

Is it possible to download or buy a computer program that can keep track of investments?

I would like to put in the amount invested and then track its history, to obtain percentage increases or decreases etc over a period of time.

I have Microsoft Money installed in my computer, but it does not give the results in dollar terms, and does not show the percentage changes over the long term. I do find it really helpful, though, with personal budgeting etc.

Advertisement
Advertise with NZME.

I don't know of any programs, and this is not the sort of thing you can judge easily from a quick search of the web.

But I'm sure there are other readers who have used such programs for a year or more and found them really useful. I'd love to hear from you.

Please note, though, that I'm not looking for people who run websites.

Everyone who offers a program thinks it's great. Long-term users are the ones who can judge objectively.

* * *

Email us your question about money

Save

    Share this article

Latest from New Zealand

New Zealand

Dead against it? Freedom camping at cemeteries set for a crackdown

20 May 11:34 PM
New Zealand

Protesters tell council to 'stop the spend' as they face 12% rates hike

20 May 11:00 PM
New Zealand

Former top real estate agent's home detention bid thrown out despite 'savage' prison attack

20 May 10:13 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Dead against it? Freedom camping at cemeteries set for a crackdown

Dead against it? Freedom camping at cemeteries set for a crackdown

20 May 11:34 PM

Freedom campers seeking a dead quiet sleep may have to look elsewhere.

Protesters tell council to 'stop the spend' as they face 12% rates hike

Protesters tell council to 'stop the spend' as they face 12% rates hike

20 May 11:00 PM
Former top real estate agent's home detention bid thrown out despite 'savage' prison attack

Former top real estate agent's home detention bid thrown out despite 'savage' prison attack

20 May 10:13 PM
'Grossest depravity': Man jailed for helping run child sex abuse website

'Grossest depravity': Man jailed for helping run child sex abuse website

20 May 10:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP