The Government is suggesting limiting the amount of nicotine allowed in cigarettes.
It is one of a number of proposals being put forward to meet its goal of making New Zealand smoke-free by 2025.
Others include restricting where cigarettes can be sold and creating a licensing regime.
The Government is also talking about creating a smoke-free generation, where people who are under 18 next year will never be able to buy cigarettes.
Advertisement
Advertise with NZME.Public health professor Chris Bullen said studies show at low nicotine levels, non-smokers do not get addicted and smokers cut down or quit.
Late last month the Cancer Society launched a petition calling for a significant reduction in the number of stores that are able to sell tobacco.
A University of Otago study found during the country's nationwide Covid-19 lockdown, people who felt lonely or isolated almost all the time were more than three times more likely to increase their cigarette intake than those who were never lonely.