One person posted on Facebook that they had nearly been hit as it sped past Pak'nSave. Another claimed the white car was pushing 200km/h as it passed.
A police spokeswoman confirmed officers tried to pull over a vehicle driving on Te Puke Highway about 9pm.
"The driver failed to stop and police began to follow the vehicle. At approximately 9.20pm the driver came to a stop in Range Rd and the occupants ran from the vehicle," she said.
"Police are making inquiries in the area to locate the occupants."
The people involved had still not been located as at 5.30pm today, the police said, and there was no further information about the incident.