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Home / New Zealand

New Zealands National AI Strategy big on ‘economic opportunity’, short on managing ethical and social risk: Opinion

By Andrew Lensen
NZ Herald·
14 Jul, 2025 06:00 PM5 mins to read

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New Zealand ranks low in AI trust, with 66% nervous about its impacts. Photo / 123rf

New Zealand ranks low in AI trust, with 66% nervous about its impacts. Photo / 123rf

Opinion by Andrew Lensen
Programme director artificial intelligence, Victoria University

THE FACTS

  • The Government’s National AI Strategy promotes a “light touch” approach, encouraging AI use without heavy regulation.
  • Concerns include the lack of funding for AI development and potential biases in AI systems.
  • The strategy’s voluntary guidelines place New Zealand among the most relaxed nations for AI regulation.

The Government’s newly unveiled National AI Strategy is all about what its title says: “Investing with Confidence”. It tells businesses that Aotearoa New Zealand is open for artificial intelligence use, and that our “light touch” approach won’t get in their way.

The question now is whether the claims made for artificial intelligence (AI) by Minister of Science, Innovation and Technology Shane Reti – that it will help boost productivity and enable the economy to grow by billions of dollars – can be justified.

Generative AI – the kind powering ChatGPT, CoPilot and Google’s video generator Veo 3 – is certainly earning money. In its latest funding round in April, OpenAI was valued at US$300 billion ($499.7b).

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Nvidia, which makes the hardware that powers AI technology, just became the first publicly traded company to surpass a $4 trillion market valuation. It’d be great if New Zealand could get a slice of that pie.

New Zealand doesn’t have the capacity to build new generative AI systems, however. That takes tens of thousands of Nvidia’s chips, costing many millions of dollars that only big tech companies or large nation states can afford.

What New Zealand can do is build new systems and services around these models, either by fine-tuning them, or using them as part of a bigger software system or service.

The Government isn’t offering any new money to help companies do this. Its AI strategy is about reducing barriers, providing regulatory guidance, building capacity and ensuring adaptation happens responsibly.

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But there aren’t many barriers to begin with. The regulatory guidance contained in the strategy essentially says “we won’t regulate”. Existing laws are said to be “technology-neutral” and therefore sufficient.

As for building capacity, the country’s tertiary sector is more under-funded than ever, with universities cutting courses and staff. Humanities research into AI ethics is also ineligible for Government funding as it doesn’t contribute to economic growth.

A relaxed regulatory regime

The issue of responsible adoption is perhaps of most concern. The 42-page Responsible AI Guidance for Businesses document, released alongside the strategy, contains useful material on issues such as detecting bias, measuring model accuracy, and human oversight. But it is just that – guidance – and entirely voluntary.

This puts New Zealand among the most relaxed nations when it comes to AI regulation, with Japan and Singapore. At the other end is the European Union, which enacted its comprehensive AI Act in 2024, and has stood fast against lobbying to delay legislative rollout.

The relaxed approach is interesting in light of New Zealand being ranked third-to-last out of 47 countries in a recent survey of trust in AI. In another survey from last year, 66% of New Zealanders reported being nervous about the impacts of AI.

Some of the nervousness can be explained by AI being a new technology with well-documented examples of inappropriate use, intentional or not. Deepfakes as a form of cyber bullying have become a major concern. Even the Act Party, not generally in favour of more regulation, wants to criminalise the creation and sharing of non-consensual, sexually explicit deepfakes.

Generative image, video and music creation is reducing the demand for creative workers – even though it is their very work that was used to train the AI models.

But there are other, more subtle issues, too. AI systems learn from data. If that data is biased, then those systems will learn to be biased, too.

New Zealanders are right to be anxious about the prospect of private sector companies denying them jobs, entry to supermarkets or a bank loan because of something in their pasts. Because modern deep learning models are so complex and impenetrable, it can be impossible to determine how an AI system made a decision.

And what of the potential for AI to be used online to mislead voters and discredit the democratic process, as the New York Times has reported may have occurred already in at least 50 cases?

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Managing risk the European way

The strategy is essentially silent on all of these issues. It also doesn’t mention Te Tiriti o Waitangi/Treaty of Waitangi. Even Google’s AI summary tells me this is the nation’s founding document, laying the groundwork for Māori and the Crown to coexist.

AI, like any data-driven system, has the potential to disproportionately disadvantage Māori if it involves systems from overseas designed (and trained) for other populations.

Allowing these systems to be imported and deployed in Aotearoa New Zealand in sensitive applications – healthcare or justice, for example – without any regulation or oversight risks worsening inequalities even further.

What’s the alternative? The EU offers some useful answers. It has taken the approach of categorising AI uses based on risk:

  • “Unacceptable risk” – the likes of social scoring (where individuals’ daily activities are monitored and scored for their societal benefit) and AI hacking – is outright banned.
  • High-risk systems, such as uses for employment or transportation infrastructure, require strict obligations, including risk assessments and human oversight.
  • Limited and minimal risk applications – the biggest category by far – imposes very little red tape on companies.

This feels like a mature approach New Zealand might emulate. It wouldn’t stymie productivity much – unless companies were doing something risky. In which case, the 66% of New Zealanders who are nervous about AI might well agree it’s worth slowing down and getting it right.

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