Newstalk ZB no longer top radio station

By LOUISA CLEAVE

Iwi station Mai FM has halted Newstalk ZB's reign as Auckland's top radio station.

The news talk station dominated the airwaves for more than a decade but was today toppled by Mai FM in the latest radio survey, released by Research International.

Mai FM has an 11.7 per cent share of the competitive Auckland radio market, just ahead of Newstalk ZB's 11.2 per cent. In the past six months, Newstalk ZB has lost 3.8 per cent of its audience.

The station has shed listeners in every age demographic - except in the 65+ age group - and in every time slot.

Leighton Smith lost 4.5 per cent of his audience and Larry Williams lost 4.1 per cent.

Kerre Woodham's show dropped by 4.2 per cent and the midnight to 6am slot was down five per cent.