Tauranga man Julian Varley's youngster sister is "begging" for the public's help to find her beloved brother who has been missing since late last month.
Varley, 30, who has two children and one on the way, was last seen in his blue Nissan Pulsar near in his Pyes Pa home on January 23.
His younger sister Nayah Mitchell, who lives in Pāpāmoa, said she and the rest of her family, including Julian's partner, were "struggling" and in the dark as to his whereabouts.
"My brother Julian has been missing 25 days today, please let my brother come home. It would mean the world if you could do anything to help find him," Mitchell said.