Police have very serious concerns for the safety of 41-year-old West Coast woman Barbara Ann Quinn after she was reported missing yesterday evening.

A police spokeswoman declined to comment further about the nature of the concerns saying: "It is an operational matter."

Quinn is described as 163cm tall and of medium build.

Her vehicle — a white Mazda Axella hatchback, registration KYC486 — is also missing.

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Police are urgently appealing for sightings of Quinn.

• Police have serious concerns for Barbara's safety and urge anyone with information to call police immediately on 111.

Quinn's vehicle - a white Mazda Axella hatchback, registration KYC486 - is also missing. Photo / Supplied
Quinn's vehicle - a white Mazda Axella hatchback, registration KYC486 - is also missing. Photo / Supplied