How on Earth is Labour going to sell itself at the next election?

Cast your mind back to 2017. Think of everything Labour and Jacinda Ardern promised and represented. Then contrast it to where we are now - this week - and tell me what they can promise that we'll believe, at that crucial moment in the ballot box?

There's little chance Jacindamania would happen again. It's not because the PM isn't popular enough. Both TV polls this week put her at 38 per cent in personal popularity. That's not great, but it's not terrible. The problem is how much

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