Act leader David Seymour doesn't think the brand "Act" is so toxic that it needs to change.

Instead, the grand plan and relaunch of the Act Party - to be unveiled on Sunday at the party's annual conference - is about new faces, a new podcast and media strategy, and clearer messages about education, low taxes and regulatory reforms.

The great and, according to Seymour, realistic hope is to boost Act back into the 6 to 8 per cent territory it occupied in its heydey from 1996 (6.1 per cent) to 2002 (7.1 per cent).

This may seem like wishful