EDITORIAL:

Healthy men of a mature age, the New Zealand Blood Service is waiting for your call.

There are about 29,000 people in need of a very specific assistance every year - transfusions of blood or blood products.

With New Zealand's population growing and ageing, another 55,000 blood donors are needed to meet the 8 per cent increase in demand each year, the agency says ahead of World Blood Donor Day on Friday.

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Both male and female donors of all ages will be welcomed with arms bearing a tourniquet and collection bag but it is men between the ages of

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