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Albanian immigrant Ina Feimi believes the way to promote better understanding is through food.

Feimi, 33, moved to New Zealand two years ago and has brought along with her Albania's only franchise food chain business, Proper Pizza.

"In my country, people get their first experience of other cultures mainly through food," Feimi said.

"Albanians who have gone to other countries, they return and set up restaurants, and that's how we often get our first taste of a different culture."

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Born in a city called Vlora in Albania, where tourism and hospitality is big business, Feimi learned from a very young