Police are at the scene of a sudden death in the Bay of Plenty this afternoon.

Officers are at Matakana Island in the Western Bay of Plenty.

A police spokeswoman said police were responding to "an incident'' and were in the process of looking into it.

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St John said they were called to the area at 1.06pm.

Two local first responders were sent out as a result, a St John spokeswoman said, and another crew attended with the Coastguard.

A helicopter was also called to the scene.

A statement said police would release more information about the incident when it becomes available.