A man has drowned at the southern end of Lake Taupo.

Emergency services were at the scene of a reported drowning on Prince of Wales Drive, Tokaanu, near Turangi.

Prince of Wales Drive runs along the edge of Lake Taupo's Waihi Bay.

A police media spokeswoman said police were called about 8.55am and confirmed the man drowned in the lake.

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The death will be referred to the Coroner.