One of the great myths about TV is people don't watch it.
And part of the myth is perpetrated by those who write media columns, mainly in the country's newspapers. Newspapers write a ridiculous amount about TV, which is an irony given on one hand they seem obsessed, yet on the other, part of that obsession busily tells us that no one is watching - thus leading to the question if no one is watching why do you spend so much time writing about it?
And most of these columns are written by trendy liberal types who live in places like Grey Lynn in Auckland, and they all hang out together believing that what they say must be true, given all their mates say the same thing.
It's a broadcasting 101 trap. Think outside yourself, be aware of life outside your bubble.
But given they don't, people like me (who have actually been in the media at least as long as they have been alive, and have done all media, not just sitting at a keyboard tapping away thinking what they say is true or accurate, and that being a columnist is all you ever need to do to be seen as some kind of media guru) see this crap for what it is.