A farmer was injured when a quad bike rolled on his farm near Wairoa.

A spokesman for the Hawke's Bay Rescue Helicopter Trust said the 62-year-old man suffered pelvic and abdominal injuries in the incident.

Rescue Coordination Centre spokesman Vince Cholewa said the farmer activated an emergency beacon and a helicopter was sent to his location.

He was winched from the steep gully where he lay injured and flown to Hawke's Bay Hospital for further treatment.