'It's a feeling unlike anything I've ever experienced'
A loud hissing sound erupts, and a thick white fog envelops around me.
Within seconds, I can't see my own legs and my vision is limited to no more than 20cm.
It's a feeling unlike anything I've ever experienced: eerie, unsettling and disorientating - like a bizarre, whiteout snowstorm, without the chill.
The fog thickens even further, so much so it dampens my voice and muffles the sounds around me.
I lose all sense of direction.
Having been on the receiving end of a fog cannon - purely for journalistic purposes - I can attest to their effectiveness.
Testing the device in an empty, medium-sized room, I trigger the cannon manually with a handheld remote.
The sound alone would be enough to scare most criminals away.
It takes around 30 seconds before the entire room is engulfed. Before long I can barely see my hands in front of my face.
Not being able to see my feet, I have to shuffle along the floor as I search for the exit.
Having been prepared for the experience, I can only imagine what it would feel like to encounter the device in a small, cramped dairy full of obstacles.
Proving incredibly effective overseas, fog cannons have been embraced by a growing number of New Zealand retailers, and it's easy to see why: competing against them is virtually impossible.
Protecting staff and stock, fog cannons are relatively cheap, easy to install and they stop criminals in their tracks.
You can't steal what you can't see.