Police are hunting a man who was reportedly caught filming a 14-year-old in a changing room, with his cellphone, at a South Auckland shop.

The incident happened late last month, on November 28, at a retail store on Great South Rd in Papakura.

Police said the man was spotted by one of the store's staff members following a teenage girl into a changing area, after walking around in the shop's women's lingerie section for some time.

The staffer became concerned and followed him into the changing area - where the man was caught holding a cellphone under the door of a changing cubical, where the teenager was changing inside.

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After being confronted, the man left the store.

Detective Senior Sergeant Mal Hassall said the incident was disturbing, given the man was aware the girl's mother and shop staff were near.

"This a very concerning incident where a male has brazenly followed the 14-year-old girl into the changing area, despite her mother and a staff member being close by.

"I'm very concerned by this type of offending,'' Hassall said.

"This was very disturbing behaviour and we need anyone who knows who this man is to contact us.

"He drives a very distinctive white car with a black driver's door - someone will know this car and will know this man's identity.''

The man involved is described as being of Maori or Pacific Island descent, aged about 25 to early 30s.

He is of solid build and was wearing a dark grey/brown hooded jersey, black shorts and black shoes.

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• Do you know this man? Anyone with information is urged to contact Police on (09) 295 0200 or CrimeStoppers anonymous: 0800 555 111.