NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Rosemary McLeod: Dark arts? Reality is more mundane

By Rosemary McLeod
Northern Advocate·
28 Nov, 2016 06:19 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Prime Minister John Key spoke to Facebook's Mark Zuckerberg about the perception that he's not paying his fair share of taxes. Photo / Bloomberg

Prime Minister John Key spoke to Facebook's Mark Zuckerberg about the perception that he's not paying his fair share of taxes. Photo / Bloomberg

Opinion

There are people who truly believe journalism is a dark art practised by latter-day witches who seek only to deceive readers by telling them glorious lies. To what end is rather vague, but who's asking?

Count me in, you believers that the American Government blew up its own Twin Towers, that jet planes were never there, that what we saw at 9/11 was mocked up deep in the CIA - oh, to make people think there are terrorists when that's just a big fat made-up story to spook children with at bedtime.

So that's good, because all those dead firefighters never existed, and nobody died. Or if they did, their own Government did them in. And nobody noticed. And the Pentagon blew itself up just for the lols.

And a hearty yes from me to the many believers that men never landed on the moon.

That, too, was a hoax, the footage mocked up using old plastic figures from cornflakes packets. Why they bothered I don't know, but hey, there sure is a conspiracy and I'm smart enough to know it.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Yes, we who work in the media have nothing better to do, once we've covered lost dog stories, than take our orders from The Man.

I've heard all my working life that we take orders directly from the Government, and that people like me put on pointy black hats and meekly obey, because we're in on the conspiracy - to do what I'm not sure, but it sounds interesting, and I've been told it so often, over the years, that I no longer bother to deny it.

So yes, John Key sends me orders and I tug my forelock, in my case fringe, and do his bidding, because I'm too stupid to think for myself, and too dumb to realise telling lies is a bad idea.

Advertisement
Advertise with NZME.

As always reality is mundane, there are no broomsticks, and if anyone thinks journalists are that malleable they've never worked with them.

There would be no fun in publishing lies because they'd never have to leave the office to do that, which would be boring, and it really isn't cardboard cut-outs that you see on TV, with someone hiding behind them to make their arms and lips move.

They are ordinary people much like you, only their jobs have more variety, demand more accuracy, have strict deadlines, and are twice as stressful as you imagine, all the more stressful because their business is in dire straits.

Why? Because too many people want to hide from reality in chatrooms, and on Facebook and Twitter, where you see what you want to see, and believe what you want to believe, among people who think just like you.

If they're any good, journalists are cranky, allergic to taking orders, and they'd punch you on the nose if you tried to make them.

Far from being in on a conspiracy they are suspicious of everyone, alert to the possibility that they're being hoodwinked, at heart loyal to no one.

These are a minority, as the best always will be, but the rest can be counted on to be the clerks of the news business, recording events as they happen, depicting the world as it is today, but may not be tomorrow.

And as we know, they are a dying breed as traditional media struggles against other information sources, some of which are outright liars, believed because what they publish fits the pre-existing prejudices of conspiracy theorists and paranoids.

And so Mark Zuckerberg, founder of Facebook, makes megadollars. With no editorial oversight, lies get published on his watch that could quite possibly have swung the American election in Donald Trump's direction, and put the world on tenterhooks.

It is news to Zuckerberg, for all his cleverness, that information needs to be presented responsibly, that lies should not be disguised as confident facts, that there are reasons why media vets its own content and contests what's doubtful before publishing, because it's too important for flippancy and practical jokes.

Advertisement
Advertise with NZME.

And what is appalling is that Facebook's phony sites flourish, and responsible reporting can't compete.

So I'm proud of our Prime Minister for fronting up to Zuckerberg this week and challenging him for the perception that he's not paying his fair share of taxes.

And like, I would say that, because he's The Man, and I'm on his secret payroll.

And I run the CIA. And Putin's my uncle.

- Rosemary McLeod is a journalist and author.

Save

    Share this article

Latest from New Zealand

New Zealand

Car submerged in Christchurch’s Avon River

Christchurch

Car submerged in Christchurch river, emergency services at scene

07 Jul 08:19 AM
New Zealand

Health NZ board re-established by Government

07 Jul 08:03 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Car submerged in Christchurch’s Avon River

Car submerged in Christchurch’s Avon River

Emergency services are at the scene of a submerged car in Christchurch’s Avon River.

Car submerged in Christchurch river, emergency services at scene

Car submerged in Christchurch river, emergency services at scene

07 Jul 08:19 AM
Health NZ board re-established by Government

Health NZ board re-established by Government

07 Jul 08:03 AM
'The man I once trusted violently raped me': Man jailed for attacking ex-wife next to sleeping child

'The man I once trusted violently raped me': Man jailed for attacking ex-wife next to sleeping child

07 Jul 08:00 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP