Plenty of Kiwis are hitting the road and travelling to the regions in search of their history.
Often they find something more than a stunning vista or a white sandy beach, according to the Automobile Association.
AA Directions editor Kathryn Webster said through anecdotal evidence it has become clear that a lot of New Zealanders are exploring the country for reasons other than a holiday.
"There's nothing like going to a place of personal connection. Sometimes you can stand where your ancestors once stood, and that's an experience we wanted to inspire New Zealanders to get for themselves, by travelling to find out more about their family origins," she said.
"A lot of people go overseas to track down their history, but there are many places in New Zealand where these stories have been well-preserved."