Two Air New Zealand Boeing 777 aircraft are to be turned into "flying billboards" for the Hobbit films, the airline says.

Weta Workshop will turn a Boeing 777-300 into a flying billboard for the first movie, The Hobbit: An Unexpected Journey, and a Boeing 777-200 for the second movie, The Hobbit: There and Back Again.

Filming will also soon begin on a new inflight safety video for the flights.

The aircraft will fly between the UK and North America, and New Zealand.

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The Hobbit: An Unexpected Journey premieres in Wellington on November 28.

- Herald Online