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Home / New Zealand

Law banning vape advertising and sales to under-18s comes into effect

RNZ
10 Nov, 2020 08:02 PM2 mins to read

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Vaping has just taken on a series of new restrictions. Photo / 123RF

Vaping has just taken on a series of new restrictions. Photo / 123RF

By RNZ

The Cancer Society is happy that marketing of vapes to young people and non-smokers will cease today, thanks to new laws coming into force.

From today it will be illegal to sell the vapes to under-18s and advertising and sponsorship of vaping products will be banned altogether.

Vaping will also be banned in legislated smoke-free areas.

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Certain flavours will be phased out, except at specialist retailers over the next 15 months.

Cancer Society advocacy and wellbeing manager Shayne Nahu said the changes would make a big difference.

"We are seeing promotions at events that were really targeting young people, a number of the promotions are coming across as [if] they are cool vibrant products, almost like a lifestyle choice, which is not what they're about, they're there to help smokers stop."

They should not be perceived as a recreational choice, Nahu said.

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The regulations would be a relief to school principals, teachers and parents who had been looking for regulation, he said.

"We've had two years without regulation and that has allowed the tobacco industry to get a foothold on the messaging around vaping.

"Vaping is not harmless, these laws will play a vital part in protecting children and non-smokers from a highly addictive product they simply don't need, while supporting people who smoke to switch and quit."

The law change was a good step, but more needed to be done about tobacco products, Nahu said.

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"We are waiting on a smoke-free action plan from the Government, that is going to be great and we are expecting to see some bold initiatives in there so we can get to smoke-free 2025 for a healthier New Zealand/Aotearoa."

The Cancer Society looked forward to the day when all tobacco products were only available from specialist R18 shops, he said.

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