Initially, however, the sweeping economic reforms implemented by Sir Roger Douglas saw the removal of the cushion of agricultural subsidies and hit rural New Zealand very hard. Timaru went National.
Peters likewise may well be pushing a similar button in rural New Zealand by focusing on the notion - real or imagined - that Northland has been taken for granted for too long by National, that the electorate is missing out on the economic recovery and is instead suffering from severe Government neglect.
Peters' message is that Northland voters have been granted a unique and unexpected opportunity to make themselves heard by the Beehive and - knowing the modus operandi of John Key - able to extract some promises and concessions.
Peters is certainly being greeted locally like the return of the Prodigal Son. His means of transport - a large, specially-painted bus - doubles as a huge mobile New Zealand First billboard and as a backdrop for the street meetings beloved by a politician who believes in campaigning the old way by making hard-hitting speeches to whatever throng he can muster, rather than relying on photo-opportunities to sell his message.
But one poll does not make a trend. Moreover, polling specific electorates can go horribly wrong.
Nevertheless, all eyes will be glued to TVNZ's Q&A on Sunday morning which will add to the drama by revealing the result of a One News-Colmar Brunton poll of the electorate.
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