A car smashed into Awakeri Store this morning, injuring one person and badly damaging the building.
A police media spokeswoman said police were notified of the single-vehicle crash, on State Highway 30, Awakeri, about 5.25am.
Photos show significant damage to the outer wall and windows of the Awakeri Store, as well as the vehicle, and a damaged post box.
Da Silva Autos owner David Da Silva, based next door to Awakeri Store, described the damage done to the building as "horrific".
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"It looks like they were travelling towards Whakatāne, crossed the road and smashed into the shops.
"The clean up crew isn't here yet but I've been able to open my workshop. I don't know how the hell the store will be able to open today, they'll need to get a good builder in. I think they'll need a temporary fix to open today, they'll need to panel the windows and shore up the veranda.
"A lot of locals and people travelling through get their groceries there," he said.
A St John spokesman said one patient was taken to Whakatāne Hospital with moderate injuries.