NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
    • All Herald NOW
    • Ryan Bridge TODAY
    • Herald NOW Business
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Herald NOW Business
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Gisborne
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Hero who rescued family trapped in notorious Napier beach surf identified; calls for better safety measures

Gary Hamilton-Irvine
Multimedia journalist·Hawkes Bay Today·
17 Mar, 2026 12:53 AM4 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Blue Riley helping during the rescue on Friday evening. Photo / Supplied

Blue Riley helping during the rescue on Friday evening. Photo / Supplied

A hero who helped rescue a family of four from a notorious Napier beach says more needs to be done to prevent a future tragedy along the shoreline.

The ordeal happened off Marine Parade on Friday evening.

Four people – a young child, a man, and two women – as well as a small dog were seen in heavy surf off Marine Parade about 5.20pm, near Bay Skate.

Two people were taken to hospital after the incident, including a woman in a critical condition, who was understood to be recovering as of early this week.

It is unclear how the emergency started.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The stony beach is considered dangerous and signs are in place warning people not to swim.

It could have ended much worse if not for a bystander who jumped into the water to help, and has since been identified.

Reluctant hero Blue Riley was quick to help during the emergency. Photo / Supplied
Reluctant hero Blue Riley was quick to help during the emergency. Photo / Supplied

Blue Riley, from Clive, was out with his fiancée near the beach when he saw the “family of four getting rag-dolled in the ocean”.

Advertisement
Advertise with NZME.

“I just chucked everything down and sprinted in,” Riley, a lifelong surfer, said.

He said a woman was holding onto her young child close to shore, but they were getting hammered by the breakers, as one wave might come in 10m, then the next would come in 40m.

He said the child looked about the age of a toddler.

He managed to pull them to safety, preventing them from being sucked out.

He then entered the water again and helped the man, who appeared to be trying to help an older woman caught further out, get back to shore.

Advertisement
Advertise with NZME.

The small dog also managed to scurry back onto land.

One of the signs along Marine Parade beach warning people not to swim. Photo / NZME
One of the signs along Marine Parade beach warning people not to swim. Photo / NZME

By that stage, both Riley and the family were exhausted.

Riley said he returned to the water one final time to help the older lady.

He said that without any form of flotation, it was nearly impossible to get to her.

Eventually, he managed to get hold of her and pull her up onto the beach, as a set of waves brought her closer to shore.

Advertisement
Advertise with NZME.

He was blown away that she was still breathing.

At a guess, he said the ordeal lasted about 10 to 15 minutes.

“It was just so surgy. I have been out when it has been bigger than that, but not ripping so hard underneath your feet.”

During the ordeal, his fiancée was on the phone to emergency services, who arrived and assessed the group.

Riley, who’s reluctant to be described as a hero, said it was a horrible experience, but he was glad a life had been saved.

He said he received a message from the family on Tuesday morning thanking him.

He said, in his view, more needed to be done by Napier City Council to prevent future tragedies, including installing more warning signs closer together near the beach, and making more flotation devices available.

“They need to be on the beach, on some big bollards or something, 50m or 100m apart,” he said, of life preservers.

“If you have flotation, you can stay out of the water and keep your head up.”

Currently, there are signs about 70m back from the shoreline warning people not to swim, dotted along the main walking path.

Advertisement
Advertise with NZME.

Life preservers are also available on the back of some of those signs.

The two signs closest to the incident do not currently have a life preserver.

Riley said he would recommend lifeguards patrolled the shoreline, near the city centre, given Napier is a tourist town.

He said he was unsure how the four people came to be in the water.

A police officer had told him the four people were doing okay since the incident.

Witness Glen Collins, on holiday from Australia, labelled Riley a hero and an “absolute legend” for helping.

“I know for certain the young man deserves a commendation; he risked his life.”

He said the lady who was the last to get out of the water would have been about 50 to 60 years old.

The family involved was contacted by Hawke’s Bay Today but preferred not to comment.

A St John ambulance spokesman said four patients were assessed at the scene by ambulance crews.

Advertisement
Advertise with NZME.

Two of those patients were taken to hospital, one in a critical condition and one in a moderate condition.

The last fatalities in the water off Marine Parade happened in February 2020 and December 2021, when two young children drowned. The latter incident led to a dozen signs being erected along the foreshore warning people not to swim.

Save
    Share this article

Latest from New Zealand

New Zealand

Council already eyeing options over reform ultimatum

06 May 04:35 AM
Super Rugby

'Fighting a lot of thoughts': Kiwi's journey from rugby to AFL and back again

06 May 04:05 AM
Christchurch

Youths arrested after stolen car used in Dunedin petrol drive-offs

06 May 04:01 AM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from New Zealand

Council already eyeing options over reform ultimatum
New Zealand

Council already eyeing options over reform ultimatum

South Waikato Mayor Gary Petley says the council anticipated the edict from Wellington.

06 May 04:35 AM
'Fighting a lot of thoughts': Kiwi's journey from rugby to AFL and back again
Super Rugby

'Fighting a lot of thoughts': Kiwi's journey from rugby to AFL and back again

06 May 04:05 AM
Youths arrested after stolen car used in Dunedin petrol drive-offs
Christchurch

Youths arrested after stolen car used in Dunedin petrol drive-offs

06 May 04:01 AM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP