NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Small Business

'Google' scam employee had her suspicions

Anna Leask
By Anna Leask
Senior Journalist - crime and justice·NZ Herald·
21 Aug, 2013 05:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Several business owners have paid GoogleDirectory for ads. Photo / Brett Phibbs

Several business owners have paid GoogleDirectory for ads. Photo / Brett Phibbs

Company name changed three times in three weeks says former staffer who walked off job

A former staffer of a New Zealand company allegedly claiming false links to internet giant Google says she was forced to make at least 100 cold calls a day to sell advertising to unsuspecting businesses.

Solly Mamea also claims she was never paid for her stint at GoogleDirectory, and became suspicious of her employer when she was told to change the name of the company when speaking to potential customers.

Both police and Google are investigating Auckland-based company GoogleDirectory, which launched last month and lists more than 100,000 businesses and state agencies across New Zealand.

The company is in no way connected to Google.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The company promotes itself as a new online marketing tool and offers special internet advertisement packages which cost between $200 and $15,000. It promises to advertise customer's businesses on the GoogleDirectory website, as well as other international sites.

The Herald has been contacted by a number of business owners who paid money to GoogleDirectory for advertising, believing they were dealing with Google. They say that aside from being listed on the directory's website, they have had no other advertising from the company.

Company director Simon McLeod went to ground after the Herald approached him. He initially said he would answer questions about GoogleDirectory by email, but has not responded, answered his phone or returned calls since.

Herald investigations into Mr McLeod's business interests revealed links to a convicted fraudster. Two companies Mr McLeod is listed as a director of - SMP Marketing and Corporate Consultants - list Westminister Holdings as a shareholder. That company is owned by former lawyer Robert John Warburton who was convicted of fraud after a multimillion-dollar property scam and struck off.

Advertisement
Advertise with NZME.

The Herald can also reveal more about the inner workings of Mr McLeod's company.

Mrs Mamea worked for GoogleDirectory as a telemarketing and customer services representative for three weeks in June and July.

"I was given a script which I had to read to customers I was approaching. One day I came and the company name I was giving them was GoogleDirectory. The next day it changed," she said.

Mrs Mamea was told on three different occasions to change the company name from GoogleDirectory to Corporate Search and then to SMP Marketing.

Discover more

Small Business

'Google' fraud probe

20 Aug 05:30 PM
World

A is for Apple, B is for binary

23 Aug 05:30 PM

She stopped going to work after her complaints to Mr McLeod, about not getting paid were not being addressed.

"The first time he said they had missed the payroll cut-off. He said he would put the money into my account the next day. I checked - nothing," she said.

She has not heard from Mr McLeod in the past two months and her calls to him are not answered.

Police are aware of Mrs Mamea's claim she was not paid.

A Bay of Plenty business owner, after becoming aware yesterday that his company was not linked to Google, said he would be going straight to police.

Police were investigating the company.

Advertisement
Advertise with NZME.

"We are still evaluating whether this is criminal activity or a scam or a mix of both, and where we're going to go from here," said Detective Senior Sergeant Aaron Pascoe.

Google said it was aware of the issue and investigating.

Have you been affected? Email: newsdesk@nzherald.co.nz

- Additional reporting: Moana Tapaleao

Save

    Share this article

Latest from Small Business

Premium
Small Business

On The Up: Small Business - Wheelie good branding with The Cartery

04 May 09:00 PM
Premium
Crime

Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

03 May 05:00 PM
Premium
Technology

Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

01 May 03:01 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Small Business

Premium
On The Up: Small Business - Wheelie good branding with The Cartery

On The Up: Small Business - Wheelie good branding with The Cartery

04 May 09:00 PM

Charlene White talks to Tom Raynel about her event-management business, The Cartery.

Premium
Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

Inside the secret 3-year criminal case against Auckland's luxury doggy daycare

03 May 05:00 PM
Premium
Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

Legaltech firm VXT raises $2.5m at $45m value with Silicon Valley backing

01 May 03:01 AM
Premium
Small Business: How Otto is gamifying savings to encourage financial habits

Small Business: How Otto is gamifying savings to encourage financial habits

27 Apr 07:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP