A Gisborne dairy was held up by a man toting a "long sharp weapon" this morning.
Police said he walked into the Huxley Rd Dairy around 6.15am armed with a weapon. He threatened the shop worker and left with some items.
The shop worker chased the robber from the shop. The worker was not injured but very shaken by the incident.
It is unknown at this stage what property the offender took.
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Gisborne Police are looking for the man, who was well-disguised wearing dark clothing and a covering over his face. He was last seen by witnesses in the Daphne St area nearby.
Police would like to speak to anyone who may have seen a man acting suspiciously around the dairy just after 6am today.
Anyone with information should contact Detective Sergeant Glen Burrell at Gisborne Police on 06 8690200.
Alternatively, information can be sent to Crimestoppers 0800 555 111.