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Home / New Zealand

Frustrated parkers, property owners to be given tool to strike deal

NZ Herald
14 Aug, 2015 08:42 AM5 mins to read

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Torben Landl stands in Brown Street, Ponsonby where there has been a his been a high uptake of his Parkbubble concept. Parkbubble connects people with empty driveways and drivers needing carparks in

Torben Landl stands in Brown Street, Ponsonby where there has been a his been a high uptake of his Parkbubble concept. Parkbubble connects people with empty driveways and drivers needing carparks in

Ever wanted to park right next to Eden Park for a sold out test match but never been lucky enough to have a mate who lives next door to the stadium? Or what about that inviting, empty driveway next to your city fringe workplace or favourite Ponsonby eatery? Surely you and the property owner could come to some sort of arrangement?

In a few weeks' time, doing so will be as easy as downloading an app.

Parkbubble is an Uber-style "asset sharing" business that will connect people with private parking spaces to rent with those seeking a convenient location to park their vehicles.

"There is a huge parking problem [in Auckland] and a huge amount of empty driveways," Parkbubble founder Torben Landl said. "Why not make some money out of your parking space or driveway while you are at work?

"And take Ponsonby Road, it's extremely congested at night time for parking. It is painful to go there. We want to make that easier."

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Mr Landl went door-to-door in Ponsonby in an attempt to gauge enthusiasm levels in the area.

"It has been so funny. You knock on a door and most people think you are trying to sell them a bible or some insurance. But, once you introduce yourself and say 'can you help me', most people have been bloody good.

"They invite you in for a cup of tea and tell you things about the street you'd never know otherwise. The information that I've gathered around different streets and what goes on is invaluable. I've loved it."

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Parkbubble's research found around 80 per cent of people loved the concept and indicated they'd be keen to participate.

The concept is part of a global rend towards people extracting income from their personal assets.

"Asset sharing is valued at $15 billion today and it is projected to go to $335 billion in this next ten years," Mr Landl said.

Around $10 billion to $11 billion of that market is Bed + Breakfasts, however the likes of do-it-yourself taxi service Uber is driving a huge expansion in the market.

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"People have got assets sitting around they might as well make some money out of," Mr Landl said.

Take Saturday's rugby test at Eden Park. A gold mine might be overstating it, but local residents are certainly sitting on an easy buck or two.

"It's a perfect opportunity for someone to make a little bit of money and make it less of an issue to drive from out of Auckland and find a place to park if you have got a van with a bunch of guys."

An entrepreneur who is always juggling a few balls, Mr Landl said the idea came after he'd been away in Gisborne working for the Rhythm and Vines festival.

"I came back and a wanted to get park by Jafa [café in Grey Lynn]. Obviously my patience was a bit lower because I'd been out of Auckland for a few months. I thought 'this is ridiculous'. There were hundreds of driveways or parking opportunities. That's how it started."

The business model works successfully in the United Kingdom and Mr Landl is confident it can adapted to New Zealand. Parkbubble's app is about three-and-a-half weeks away from launch and will cover Auckland, Wellington, Christchurch and parts of Tauranga.

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The idea is that people with available parking spots will make then available at rates that undercut major players such as Tournament and Wilson. Parkbubble will receive commission on each transaction.

"It's exciting times," Mr Landl said. "The most rewarding thing is how positive people have been about it - 80 per cent of people have thought 'wow this is a really great idea that is going to solve a problem'."

PARKBUBBLE.COM

• Uber-style business connecting people with private parking spaces to motorists looking for parks
• App due to be launched in just over 3 weeks
• Will operate in Auckland, Wellington, Christchurch and Tauranga
• Carpark owners can register interest at www.parkbubble.com

Reimers Avenue resident Jason Fowell says he would definitely consider listing the three parking spaces on his driveway for rent during match days at Eden Park.

His property is located directly across the road from Eden Park's South Stand. Roughly a 30 second walk to the nearest stadium gate, it is a prime location for match day parking that is often used by friends and family but also often vacant.

"It sounds really interesting," Mr Fowell said.

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"We'd certainly consider it, sure. We've got room for three cars on our driveway, although it would be a bit of a tight squeeze."

He was not sure what the market value of his carparks would be but said it did seem like a chance to earn some easy money.

"There's some guys down the road with a big back yard who put a sign out on match days. They charge $20. I think they do pretty well out of it."

Mr Fowell said he would also consider using the service when he needed a carpark.

"Certainly in the city it sounds like a really good idea. If you go out for dinner or a show or something quite often there's no parks and it's really frustrating. So it you could pre-book something that would be really good.

"We use Uber a fair bit and that works well."

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