Wayne Brown, centre, got financial backing from Ali Williams and Anna Mowbray, left, Graeme Hart, top right, and Marc Ellis, bottom right.
Wayne Brown, centre, got financial backing from Ali Williams and Anna Mowbray, left, Graeme Hart, top right, and Marc Ellis, bottom right.
Celebrities, billionaire Graeme Hart and a who’s who of property developers each gave up to $50,000 to fund Wayne Brown’s mayoral re-election campaign.
Electoral returns made public today show Brown was flush with about $606,000 in campaign funds, while his only serious competitor, Whau councillor Kerrin Leoni, received just $16,076in four donations over the $1500 declaration limit.
She relied heavily on donations of less than $1500 to raise $83,111.83 to run her campaign, while Brown spent $323,872, with nearly $280,00 left over from his wealthy donors.
Leoni, a low-profile first-term councillor, stood little chance against the high-profile Brown, who romped home for a second term by a margin of 100,000 votes.
Auckland mayoral candidate Kerrin Leoni couldn't compete with Wayne Brown for raising election funds. Photo / Sylvie Whinray
Among the donors who gave $5000 to Brown were former All Black and Waiheke resident Marc Ellis, and Black Knights Football, which refers to Auckland FC, of which former All Black Ali Williams and his wife Anna Mowbray are minority co-owners.
Williams attended Brown’s election-night party at the West End Tennis Club at Coxs Bay, a short walk from the $24 million coastal home he shares with Mowbray.
Through his Rank Group company, Hart, who is worth an estimated $12.1 billion, gave $50,000 to Brown’s campaign. Property investment firm Tramco Group, whose directors own big landholdings on the Auckland waterfront, also chipped in with $50,000.
Other donors included Precinct Properties ($10,000), engineering firm BECA ($5000), Park Hyatt Hotel ($18,400), Hancocks Wine ($8000), Golf Warehouse ($20,000), Bayleys Real Estate ($10,000) and Hopper Developments ($5000).
Wayne Brown at his celebration event with wife Toni at the West End Tennis Club after being re-elected as Auckland's mayor. Photo / Jason Dorday
Leoni, who was the Labour councillor for Whau but stood as an independent in the mayoral race, received donations from former Auckland Mayor and Labour leader Phil Goff ($1500), former Labour minister Judith Tizard ($5000) and longtime Labour operative Greg Presland ($7576).
She said Brown had the advantage of building relationships during his first term to raise donations, but she was proud of obtaining 20% of the vote by raising and spending $83,000.
The greater handicap during the election campaign was the lack of mainstream media coverage, with live television debates largely watched by older people, who formed the largest group of voters, she said.
Leoni, a mother of twins who has degrees in politics and economics, Māori development and social services, said she was having a break from the council to refocus and would decide on what to do next in the New Year.
Former Mayor and Labour leader Phil Goff donated $1500 to Kerrin Leoni's campaign. Photo / Michael Craig
Brown, who has said he will not seek a third term, declined to say what would happen to the nearly $280,000 left over from his campaign, saying he does not comment on other people’s donations, except to say they were a sign of the level of support for what candidates stood for.
Auckland Council electoral officer Dale Ofsoske said there were no rules governing how candidates used leftover campaign funds, though many choose to keep them for future campaigns.
Candidates could do what they liked with the money, he said.
Three years ago, Brown raised $310,000 in donations and had to dig into his own pocket to top up the $470,00 cost of his campaign.
