A campervan rental company known for its colourful advertising has raised eyebrows over an apparent reference to cocaine use.
The Wicked Campers print ad featured an image of a mountain and a person inhaling a mound of white powder, along with the words: "Wicked 100 per cent pure New Zealand".
A complaint to the Advertising Standards Authority said the ad was offensive in its portrayal of New Zealand in association with cocaine use.
But the authority ruled the matter settled, noting the ad had been withdrawn before the complaint was filed.
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Wicked Campers has previously been in hot water over its risque advertising.
A slogan on the back of a van reading "if you love me you would swallow it" was ruled offensive by the authority last year. Two other complaints were dismissed.