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The man behind YouTube’s most-subscribed channel is bringing his namesake burger chain to New Zealand, with the first kitchen poised to take orders from the end of this month.
MrBeast, real name Jimmy Donaldson, is officially launching MrBeast Burger in Auckland at 3pm on August 29.
Boasting 421 million subscriberson YouTube, MrBeast creates game-style video content which sees everyday people compete in challenges for sizeable amounts of cash.
MrBeast Burger will mainly operate under a delivery-first model, partnering with commercial “ghost kitchens” to set up an online order service through UberEats and Doordash.
But a takeaway-only store will also open its doors in Freemans Bay on August 30 from 12pm to 10.30pm daily, with plans to launch more locations across the country.
Whether the YouTuber will be physically present in New Zealand for MrBeast Burger’s debut is unknown.
MrBeast, real name Jimmy Donaldson, is the most popular creator on YouTube. Photo / @mrbeast
However, the generosity Donaldson’s known for won’t be forgotten over opening weekend, with the store supplying shoe charms to the first 500 customers, “surprise MrBeast style giveaways for selected lucky customers” and free Pepsi cans with every order.
The NZ menu will sell items popular at United States stores like the Beast Style, Chandler Style, Nashville Chicken and Nolan Style Burger.
The only difference to their American counterparts is that most ingredients will be produced here at home.
“MrBeast Burger has taken the world by storm but for us it’s not just about the hype, it’s about making tasty burgers,” says VBNZ co-founder and MrBeast Burger’s NZ operator Dec Penfold.
“We’re bringing an iconic American burger brand and giving it a Kiwi twist. From the pickles to the patties, nearly every ingredient is sourced from local New Zealand producers. It’s all about quality, consistency and flavour.”
The menu will feature locally sourced versions of the chain's popular US burgers. Photo / Ira Ededelman
He was later revealed to be visiting the world-famous Waitomo Caves near Te Kūiti, where he filmed a week-long expedition underground with friends for his channel.
The video, “7 Days Stranded In A Cave”, has nearly 159 million views since its release last August.
In the video, he thanked his guide Joel for protecting their group through the ordeal by handing him $50,000 in cash.
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