So where is the educated conversation about just what is too fat and too thin when it comes to physical health?
Being thin and carrying a low proportion of body fat are two different things.
Arnold Schwarzenegger, during his bodybuilding years, was never told he was too skinny, yet his percentage body fatness was probably well below that of Ms Hawkins. Because he was endowed with an abundance of skeletal muscle, his body fat was literally diluted. Many outwardly thin people, on the other hand, carry relatively high proportions of body fat, usually because their skeletal muscle levels are low.
Medical scientists understand the importance of possessing enough muscle, especially fit muscle, to prevent many of our biggest killers.
Regardless of your clothes size, a low lean body muscle mass (read: a high body fat percentage) is a risk factor for heart disease, diabetes, stroke and some cancers.
And as our population greys we know that preserving muscle mass as we age is essential for optimal health and well-being. Why? Because it enables independent living and prevents bone-breaking falls.
I'd like to see the debate change to whether or not someone has sufficient muscle and whether they exercise, not whether we can see their ribs.
Jennifer Hawkins might be leaner than most. But that may well be because she exercises and eats sensibly. There are plenty of us in New Zealand who could do the same.
Professor Steve Stannard is head of the School of Sport and Exercise at the College of Health, Massey University.