* Be friendly. Small talk and inane, time-wasting interactions with absolutely everyone is the go.
* Be hot. Self-explanatory.
* Be successful. Academic success, a secure career, a decent paycheck = cool.
* Be pro-social. At this point, cool is sounding way less cool than I ever thought possible. Basically, if you volunteer or recycle or join in socially responsible activities, you're on the right track also.
Thanks to the above, citing rebel figures like Jack Kerouac and James Dean as cool will now show your age. In fact, forget them, or you may as well wear your age on a badge like when you turned five. Nimrod calls their type "contrarian cool," and says that brand of cool does still exist, but only just: "There is a smaller and different facet... which is the dark, historical coolness, revolving around counterculture, risky behavior, irony. Going into the project, it is what I perceived as coolness. [But it is] much less dominant."
Beautiful tree-huggers with steady jobs and many friends: today is your day.
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