Prince Charles has unveiled an action plan for companies to reduce their carbon footprint. Photo / Getty Images
Prince Charles has sent an "urgent appeal" to businesses to support an initiative to encourage sustainable practices.
The 72-year-old royal has launched the Terra Carta, an action plan for companies as part of a recovery process designed to drastically improve the carbon footprint of businesses by 2030 and he's urged
as many organisations as possible to sign up to it.
The Terra Carta - which was designed by Sir Jony Ive, Apple's former chief design officer - is part of the Sustainable Markets Initiative which Charles launched last year, and "provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future, one that will harness the power of nature combined with the transformative power, innovation and resources of the private sector".
A statement continued: "The Terra Carta is based on a series of recommendations developed over a year of HRH convening "coalitions of the willing" among global business leaders across industries in almost every sector, challenging them to identify ways to set our planet on a fundamentally more sustainable trajectory. Together, they have developed a charter of ambitious, but practical action aimed at building a truly sustainable future."
