Penelope Cruz's sister smolders in new lingerie ads

Dancer Monica Cruz is the new face of Agent Provocateur. Photo / Creative Commons, Matti Hillig.

Penelope Cruz's younger sister Monica is "knowingly sexy" in Agent Provocateur's newest campaign.

The star is the face of the luxury lingerie brand's autumn/winter 2012 ads.

Cruz stars in the campaign titled Wilhelmina: Show Your True Self, which is set against a Victorian London backdrop.

Check out the new campaign here.

Cruz, who has also modelled alongside sister Penelope for chain store Mango, portrays an "enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera", according to Women's Wear Daily.

The campaign was photographed and filmed by Tim Pope, with the label's creative director Sarah Shotton describing the sultry images and video as "glamorous, dark and mysterious."

"I wanted it to be romantic Goth, so it's quite dark but quite beautiful. It's nostalgic but true to the brand in dark shades of red and purple. It's set in a Gothic underground space, brought alive by Monica's frenzied and fantastical performance. Monica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality," she told the fashion site.

Shotton also revealed why Cruz was chosen to represent the high-profile brand.

"She's a professional dancer, a very sexy woman. I've never seen a woman move like that."

- COVER MEDIA