"For them, alcohol is used as a tool to get drunk. You either drink to get drunk or you don't take part. Drinking in moderation was seen as a waste of money and unnecessary calories."
To investigate the perceptions of three drinking behaviours – heavy, moderate and abstinence, students interviewed their fellow classmates.
They found while heavy drinkers were seen as positive, sociable characters, those who limited or abstained were referred to using "explicit, emotive and derogatory terms".
The findings also revealed those in the latter two groups were often expected to justify their limited drinking. And having commitments the next day seemed to be accepted as a reasonable excuse.
"Disruptive practices, such as volunteer work, paid employment and sport, need to act as a barrier to heavy drinking," says Robertson.
In light of her findings, Robertson has deduced that current national guidelines are insufficient and intervention by way of public policy is needed.
"National alcohol consumption guidelines are not sufficient to address patterns of heavy drinking in cultures of intoxication. Public policy must tackle the underlying culture.
"There is a need to develop alternative cultures emphasising extracurricular activities to facilitate students' agency to go against the norm."