NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Lifestyle

Instagram influencer slammed for 'offensive' blackface photos

By Rebekah Scanlan
news.com.au·
6 Jan, 2020 08:37 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Make-up artist and beauty influencer Ghadeer Sultan has been accused of 'blackface'. Photo / Instagram

Make-up artist and beauty influencer Ghadeer Sultan has been accused of 'blackface'. Photo / Instagram

A professional make-up artist and beauty influencer has been criticised after she shared photos and a video that followers accused of containing "blackface".

Ghadeer Sultan has more than two million followers on Instagram who have been left shocked by the video, which she uploaded to her page on New Year's Eve.

The Kuwaiti woman is lip-synching to We Are the World 25 for Haiti sporting a variety of different coloured wigs and skin tones, from light to dark.

Fans have implored Ghadeer to delete the 'offensive' content. Photo / Instagram
Fans have implored Ghadeer to delete the 'offensive' content. Photo / Instagram

READ MORE:
• Crying influencer slammed after Instagram meltdown
• X-rated job behind Australian influencer's tearful Instagram plea
• Instagram model complains that she now has to work eight hours a day after 'like count' ban
• Instagram star slammed for claiming husband only does housework for sex

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"No matter where you are from or what you believe in, we are all children of this world, and we all share it together equally," she captioned the video.

"Beauty comes in all shapes and colours, so let's love each other and celebrate our unity. I love u all, happy new year #happynewyear #happy_new_year #2020."

However, not many people were impressed by Ghadeer's efforts and shared their outrage at her choice to darken her face.

Ghadeer has defended her photos, saying she isn't 'racist'. Photo / Instagram
Ghadeer has defended her photos, saying she isn't 'racist'. Photo / Instagram

"Darkening your face, regardless of the context or the circumstances, is always unacceptable because of the racist history of blackface," one wrote.

Advertisement
Advertise with NZME.

"Black face really??? I am disgusted," another said.

"This is just a straight up black face, which is very offensive and as an educated make-up artist you should know better about that, you want to show your abilities or talent on black skin USE A BLACK MODEL !!! Period," another stated.

"This is the most offensive thing I've seen. You can portray togetherness without disrespecting an entire culture. So uneducated, this is beyond unnecessary and unacceptable," someone else wrote.

Many begged the social media star to delete the video, branding it "crazy" and "offensive".

"This is crazy. Delete it!!" one said.

View this post on Instagram

مقابلتي بقناة BBC مباشر @bbcarabic المقابله كامله موجوده على اليوتيوب الرابط في البايو 🖤

A post shared by Ghadeer Sultan - غدير سلطان (@ghdor.sultan) on Jan 3, 2020 at 9:57am PST

"Black face ain't cute, delete," another agreed.

"This is so stupid," one added.

The social media star responded to the heat by posting a photo wearing the dark make-up, captioning it: "I am not racist. I hate racism. What I've done is only to show what I am capable of … I love you all.

Ghadeer has refused to take the post down and continued to defend herself by sharing a video of a BBC News report on the controversy.

The initial clip appears to be inspired by the celebrity charity video made to raise money for the victims of the earthquake that devastated Haiti in 2010.

Advertisement
Advertise with NZME.

The song is a cover of We Are the World written by Michael Jackson and Lionel Richie in 1985.

Save

    Share this article

Latest from Lifestyle

Lifestyle

'So raw and blistered': Parents claim Huggies nappies cause rashes, company denies fault

Premium
Lifestyle

‘Women get gaslit a lot’: 10 menopause myths the experts can’t stand

Lifestyle

Aussie influencer debuts romance with Kiwi rugby star boyfriend


Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Lifestyle

'So raw and blistered': Parents claim Huggies nappies cause rashes, company denies fault
Lifestyle

'So raw and blistered': Parents claim Huggies nappies cause rashes, company denies fault

Huggies say they monitor complaints closely, urge parents to contact them directly.

16 Jul 12:01 AM
Premium
Premium
‘Women get gaslit a lot’: 10 menopause myths the experts can’t stand
Lifestyle

‘Women get gaslit a lot’: 10 menopause myths the experts can’t stand

16 Jul 12:00 AM
Aussie influencer debuts romance with Kiwi rugby star boyfriend
Lifestyle

Aussie influencer debuts romance with Kiwi rugby star boyfriend

15 Jul 11:29 PM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP