Lele Pons made millions on YouTube by turning herself into a perfectly generic social media star.

"Lele, we might need you to sit up a little."

It's a weekday morning in late August, and Lele Pons's body is slouched in an armchair in her three-bedroom apartment; her mind is deep in her phone. Her manager, Sam Shahidi, is trying to guide the 23-year-old social-media phenom through a taped interview with a journalist.

She has just walked downstairs to her living room wearing white sweatpants along with some of her branded merch - a black hoodie with a white rectangle under


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