When was the last time you chose a product by checking the Health Star Ratings? No, we can't remember either.
Price is often the first consideration. Then, perhaps, brand. Maybe even alcohol-by-volume.
Yet, we are promised an overhaul of food and beverage labels to further help us decide what's best for us, in the hopes we'll suddenly wake up and start seeing stars instead of dollars and cents.
Better than labels - which seem so easily overlooked - is the Government to set targets to lower salt, sugar and saturated fat content.
When in Opposition, now Health Minister David Clark blasted the National Government for not pulling corporates into line over the "tsunami of sugar and salt in everyday foods". An article he