NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Barney the boozer: Auckland bar's boozed Barney sign leaves punters divided

NZ Herald
11 Oct, 2018 01:44 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Takapuna Bar, known for their crafty adverts, has depicted children's TV character Barney the DInosaur as an alcoholic who can't handle his drinking. Photo / Instagram

Takapuna Bar, known for their crafty adverts, has depicted children's TV character Barney the DInosaur as an alcoholic who can't handle his drinking. Photo / Instagram

An Auckland bar is turning heads after one of their advertising chalkboards controversially promotes alcoholism.

Takapuna Bar, known for their crafty adverts, has depicted children's TV character Barney the Dinosaur as an alcoholic who can't handle his drinking.

In the chalked advert, Barney is seen holding a beer bottle, saying "I love booze. Booze loves me. Holy sh**t I have to pee. I'm so drunk I'm falling on the floor. Alcoholic dinosaur".

While many punters have enjoyed the "humorous" advert, a number of disgruntled parents have expressed their dissatisfaction over the gag.

One parent told the Herald the advert is "inappropriate" and believes using a popular children's character to promote alcohol and alcoholism is irresponsible.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's disgusting. A bar shouldn't be using a TV character children all identify with to encourage binge drinking and general alcoholism.

"New Zealand has a bad binge-drinking culture and to normalise it while making the advert attention-grabbing to children is irresponsible."

Another said: "I'm not so sure advocating alcoholism is a good marketing scheme for a bar."

Advertisement
Advertise with NZME.
View this post on Instagram

Repost from @the_skin_department_ thanks for the love guys 😘 #TakapunaBar #LoveIt #Takapuna #Dory #FindingNemo #Alcohol #Bar #AucklandBars

A post shared by Takapuna Bar (@takapuna.bar) on Mar 13, 2018 at 1:59am PDT

View this post on Instagram

Repost of one of @phoebemsporle best boards ever!!! 😋😍🤪 Thanks @i.albert_ for the photo! Tag us in all your photos from your time at Takapuna Bar! #barsigns #funnybarsigns #repost #northshore #takapunabar #guiness #auckland #bar #chalkboardart

A post shared by Takapuna bar (@takapuna_bar) on Sep 24, 2018 at 1:41am PDT

However, many punters and parents have thrown their support behind the bar.

Those supporting the bar say the gag has encouraged them to dine at Takapuna Bar while others have praised the company's humour.

One mother told the Herald: " I don't have a problem with it and wouldn't have any issue with my child seeing it.

"It's just funny, that's all. People need to lighten up a little. Your kid isn't going to end up an alcoholic because of a chalk drawing of a drunk Barney outside a pub.

"The more you make things taboo, the worse it is. If my child asked a question because of it, it'd be a great opportunity for an educational moment."

One person said, "This is what I love about New Zealand - you people get humour" while another wrote, "Time to go to Takapuna Bar".

Takapuna Bar has yet to respond to the Herald's request for comment.

The Advertising Standards Authority told the Herald it cannot comment on specific advertisements, but referred us to their Code for Advertising and Promoting Alcohol and Sale and Supply of Alcohol Act website.

According to the Sale and Supply of Alcohol Act 2012 it is an "irresponsible promotion of alcohol" if a business or person "does anything that encourages people, or is likely to encourage people, to consume alcohol to an excessive extent."

Principle 3 of the Code for Advertising and Promotion of Alcohol states "alcohol advertising and promotions shall not be directed at minors nor have strong or evident appeal to minors in particular".

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

Lifestyle

Boss’ insane text to gym members about ‘young women’ rule

Lifestyle

King Charles' unprecedented Trump move

Opinion

Watch: Has Whittaker's gone bananas with new limited-edition block?


Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Lifestyle

Boss’ insane text to gym members about ‘young women’ rule
Lifestyle

Boss’ insane text to gym members about ‘young women’ rule

A gymgoer has shared the text about the age-related policy, suggesting it is 'ridiculous'.

14 Jul 02:04 AM
King Charles' unprecedented Trump move
Lifestyle

King Charles' unprecedented Trump move

14 Jul 01:14 AM
Watch: Has Whittaker's gone bananas with new limited-edition block?
Opinion

Watch: Has Whittaker's gone bananas with new limited-edition block?

13 Jul 10:00 PM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP