Pale rosés are much drier than their fruitier and bolder cousins, and generally taste of grapefruit, strawberry and tart cherry.
Rosé wines are usually made using the maceration method, where the grapes are pressed while in their skins before the skins are removed before the wine becomes too dark.
The shorter the time the grapes have sat in their skins, the paler - and drier - the wine will be.
Paler rosés are becoming more and more popular with customers, with Sainsbury's reporting that sales of their paler Bordeaux and Provence wines have grown by 24 per cent in the last year, before increasing by 58 per cent in the last month.
Wine experts have tipped 2017 to be a particularly big year for rosé, as Brits choose lighter and drier styles from the south of France over darker and sweeter varieties such as Zinfandel.
Elizabeth Newman, head of beers, wines and spirits at Sainsbury's, said: "We expect rosé to be the drink of summer 2017, increasing our range by 15% to keep up with its growing popularity.
"Consumer habits are changing as the UK begins to mirror trends in France - we are turning to France for paler styles."