Women are sharing pictures of stretch marks and scars on their thighs as part of the latest trend to celebrate body positivity on social media.

The hashtag #thighreading has gone viral, with women all over the world using social media to embrace their imperfections.

Twitter user @princess_labia, who started the hashtag, told MTV she didn't expect it to trend.

"I was just sitting on the couch with my legs crisscrossed and I was just looking at my stretch marks and feeling them, because they're kind of deep some places and yeah, I was just looking at it and I was like, 'oh, it's like a palm reading'."

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Thousands of women have since posted pictures of their legs, to share their scars, stretch marks and stories online.

#thighreading

A photo posted by e'joe Ma (@ejoema) on

- nzherald.co.nz