Eating the placenta after giving birth is not a new phenomenon but using the organ for a facial is one of the latest beauty trends in Hollywood.

Los Angeles dermatologist Annie Chiu says the placenta is a super-potent ingredient and has a lot of growth factors and proteins that boost collagen production.

"I carry out facials using sheep placenta, because their DNA has been found to have the closest structure to that of a human.

"There has been a huge boom in Hollywood since celebrities started using it and people saw the incredible effects. You need to use it every day for two months to see results."


Last year, Mad Men actress January Jones admitted she ate her own placenta as part of a healthy post-natal regimen.