A Kmart shopper has left online users in hysterics after she came across a "cheeky" find at her local store.
The woman bought a pair of "No show" socks, and posted a photo of the new set to a popular Kmart Facebook group.
But it was the item's particularly hilarious design that attracted all the attention.
"Just a little giggle … bought some camel toe socks from Kmart today," she captioned the image, with a photo of an actual camel positioned on the toe area of the navy sock.
Her post has since gone viral with fellow parents declaring they must buy the item "now".
"I'm soooo buying these," one person wrote, while another branded the design "cheeky".
"My daughter saw these and was giggling....then I realised what she was laughing at," another added, while a fourth wrote, "Yes it was my 15yo that pointed it out to me!"
It's not the first time a shopper has spotted a unique-looking Kmart item.
Last week, a woman shared another hilarious post, this time after she noticed something rude in her $1 Easter Paper Shred bag.
The snaps showed a seemingly normal bag of mustard-coloured shredded paper from the party aisle at Kmart, but upon closer inspection, there was a phallic-shaped cut-out.
Thanks Kmart for the free extra in my shredded paper. This is perfect for my child's Easter hat parade," the woman captioned the images, adding several laughing emojis.
Her Facebook post has since been "liked" more than 11,000 times with hundreds of comments from fellow customers also seeing the funny side of the error.
"Shake the bag up and down to see what happens!!" one woman joked.
One amused woman commented that it "looks like it will be a happy Easter", while another said: "Someone is out there laughing at what they've done."