A dad is being applauded online for his twist on the traditional "rules for raising my daughter" fatherly thing.
J. Warren Welch, who says he "ain't raisin' no princesses", posted his rules on social media.
"You'll have to ask them what their rules are," he says.
"I'm not raising my little girls to be the kind of women who need their daddy to act like a creepy possessive badass in order for them to be treated with respect.
"You will respect them, and if you don't, I promise they won't need my help putting you back in your place. Good luck pumpkin."
Welch, who is raising five daughters with his wife Natasha, told Today he understands "the urge to protect your daughters".
"I get that. But the kind of posturing by fathers of daughters I was specifically responding to had nothing to do with that 'protective instinct' and everything to do with asserting their dominance over women and reinforcing a belief that women need men to take care of them."
Welch and his wife Samantha are raising their girls together, and all daughters are from their respective previous relationships.
"I'm going to be real honest here: I've never actually been nominated for a 'Father of the Year award,' contrary to what several coffee cups in my cupboard would lead you to believe," he added.
"That is exactly why I know that my daughters don't need my help making important decisions about their relationships. These girls are my heroes!"
He posted both on Instagram and Facebook and has gone viral on multiple platforms, with an overwhelming positive response to his feminist stance on raising girls.