Beyoncé is launching her own vegan food delivery service in the US.
Beyonce participated in a meat-free challenge with husband Jay-Z in December 2013 in a bid to adopt "a healthy lifestyle." She has teamed up with her personal trainer Marco Borges for the new venture, 22 Days Nutrition, which will provide customers with organic, plant-based, gluten-free, soy-free and dairy-free meals for three weeks.
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The 33-year-old star, who is close friends with lifestyle guru and clean-eating advocate Gwyneth Paltrow, said in a statement: "I am so grateful that I took the challenge and credit Marco with leading by example. He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. I am excited to partner with him."
The meals will range in price from US$9.75 (about NZ$13) to $16.50 (NZ$22.35) each and Beyoncé is confident anyone will be able to stick to the programme.
"All you have to do is try. If I can do it, anyone can," she said.
The couple decided to eat vegan food for 22 days shortly before his birthday in late 2013.
Jay-Z explained the reason for their experiment on his blog at the time, writing: "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way.
Beyonce and Gwyneth Paltrow are great clean-eating pals. Photo / Getty
"This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' everyday. It was surprisingly easier on me than I thought.
"It just feels right! So you can call it a spiritual and physical cleanse."
- Bang! Showbiz