NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Kahu

Winston Peters’ bill against ‘woke’ policies ignites affirmative action debate - Anaru Eketone

By Anaru Eketone
NZ Herald·
17 Mar, 2025 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Deputy Prime Minister Winston Peters during his speech at Rātana Pā.

Deputy Prime Minister Winston Peters during his speech at Rātana Pā.

Opinion by Anaru Eketone
Anaru Eketone is an Associate Professor in Social Work at Otago and a columnist for the Otago Daily Times.
  • “Thought terminating cliches” like “woke” and “fascist” dismiss arguments without engaging with them.
  • Winston Peters' bill targets affirmative action, using terms like DEI to critique diversity efforts.
  • Affirmative action aims to prevent discrimination proactively, but debates persist on its necessity and definition of merit.

What do being called “woke”, “fascist”, “racist”, “transphobic”, or “Marxist” have in common?

They are all “thought terminating cliches” – a term framed by an American psychiatrist, Jay Lift, in his book on brainwashing in 1960s China.

It is when someone, rather than engaging with the validity of an argument, dismisses the other person by saying, “oh you are just racist”, or “okay boomer” or “you’re so woke”.

It is almost Orwellian in nature, where if you don’t have the vocabulary (or the patience) to describe what you disagree with, you can use a word like “woke” as a slur and the argument is over.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It is automatic, even if the action is underpinned by values you agree with such as justice, fairness, compassion and empathy, it can be just brushed off without having to even think about it.

Last week Winston Peters proposed a bill that “would put an end to the woke left-wing social engineering and diversity targets in the public sector”.

If you asked most people what “woke” means they would struggle to explain it coherently, but it embraces an emotional response from those who feel troubled by the rapid pace of change in society and are worried that others are taking undeserved advantage of that change.

Declaring yourself as anti-woke is interesting, especially if you understand the meaning and origin of the word woke.

Advertisement
Advertise with NZME.
The NAACP have been fighting against wokeness for decades.
The NAACP have been fighting against wokeness for decades.

The American Civil Rights Group, the NAACP Legal Defence Fund, claims that African Americans have been using the term “woke” for around 100 years.

It was developed in response to African Americans telling their people to “wake up”. To wake up to discrimination, to wake up to injustice, to wake up to racist systems that were oppressing them. They woke up.

“Woke” moved into the mainstream in 2008 with the Erykah Badu song Master Teacher that says “I want to stay awake” and “stay woke”.

Therefore to be anti-woke means to be against justice and equality.

Peters is not against justice, equality and empathy, his real target is the concept of affirmative action where qualities outside of the immediate ability to do a particular job are taken into account when hiring.

Psychologists Crosby, Iyer and Sincharoen describe affirmative action as when an organisation devotes resources to make sure people are not discriminated against because of their ethnicity, gender or ability.

They note that affirmative action has the same goals as the concept of equal opportunity except that affirmative action is proactive.

The poster, intended to highlight bus safety and celebrate diversity, was briefly paused following a complaint by the Israel Institute of New Zealand. Photo / Ben Tomsett
The poster, intended to highlight bus safety and celebrate diversity, was briefly paused following a complaint by the Israel Institute of New Zealand. Photo / Ben Tomsett

Equal opportunity challenges discrimination only once it is detected, which sometimes requires a high bar to prove and can be very slow to make change. They say that affirmative action is a way of both subverting and averting discrimination.

Peters seems to be following the American playbook, where political mileage has been achieved by attacking affirmative action and he has even taken on the American terminology of DEI, (diversity, equality and inclusion).

DEI is the American descriptor of targeting groups under-represented because of discrimination.

Advertisement
Advertise with NZME.

Opening roles to people who were often excluded from opportunity is controversial.

Someone is always going to miss out and parts of the dominant group have a vested interest in making sure that is not the dominant group that misses out.

Their argument is that employment should be based on merit, to do otherwise would imply that the work by its very nature, would be inferior.

However, merit is not often defined by people who question affirmative action. What is often omitted in these discussions is the extra skills, knowledge, networks and life experience these people often bring into their roles and the improved outcomes and productivity they can bring because of their access.

The new logo of the University of Otago - Okākou Whakaihu Waka.
The new logo of the University of Otago - Okākou Whakaihu Waka.

Twenty-five years ago I went to a meeting at the Otago medical school where there was a concern expressed that entry into the medical school based solely on grades wasn’t delivering the outcomes they were hoping for.

The comment I heard at the time was “just because you get good marks doesn’t mean you will be a good doctor”.

Advertisement
Advertise with NZME.

What the university did was change the criteria, by including the Australian initiated UMAT exam that over the years has tested logical reasoning, problem solving, non-verbal reasoning and their ability to understand people.

They changed the criteria for what “merit” meant showing that it can mean many things to different people, but who decides?

As for the National Party, they are testing the political winds to see how much they will back New Zealand First’s legislation with Chris Bishop saying that he saw the value in merit-based employment, but that National also wanted a “public service that is reflective of modern New Zealand”.

There are genuine tensions here.

The concerning factors to me is not just the continual attack on Māori, but that before the debate about wokeness comes into play, we should first have a discussion about how we will know when affirmative action is no longer needed.

Affirmative action, particularly in regards to women and Māori is not something that was meant to be permanent.

Advertisement
Advertise with NZME.

It was always meant to be temporary until we had a more equal society.

Society will never be perfect, but there is little discussion on how close to equality and equity is close enough.

I look back and see the impressive progress we have made as a nation in tackling the difficult issues of discrimination, representation and equality over my 63 years.

Anaru Eketone. Photo / Supplied
Anaru Eketone. Photo / Supplied

Today is better than 2005, which was much better than 1985 which was much better than 1965. But are we there yet?

To my children’s generation, wokeness is not a slur, being “woke” incorporates values of justice, empathy, equality and to have compassion for others. Whether we like the term or not, the underlying values are common to us all.

Save

    Share this article

Latest from Kahu

Politics

Government will not agree to Treaty settlements that dispute Crown's sovereignty

17 Jun 02:57 AM
New Zealand

Why Te Arawa's marae relay is becoming a community staple

17 Jun 01:24 AM
Travel

Why exploring NZ's rich Māori heritage is a must-do

16 Jun 08:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Kahu

Government will not agree to Treaty settlements that dispute Crown's sovereignty

Government will not agree to Treaty settlements that dispute Crown's sovereignty

17 Jun 02:57 AM

Former minister Andrew Little says the Government's stance is unnecessary.

Why Te Arawa's marae relay is becoming a community staple

Why Te Arawa's marae relay is becoming a community staple

17 Jun 01:24 AM
Why exploring NZ's rich Māori heritage is a must-do

Why exploring NZ's rich Māori heritage is a must-do

16 Jun 08:00 PM
Premium
Big venues, big money: The young golf champ hitting the Australian PGA tour

Big venues, big money: The young golf champ hitting the Australian PGA tour

16 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP