Taylor Swift appears to be missing in action, with fans speculating the chart-topping pop star has disappeared to New Zealand for a well-earned break.
The Bad Blood singer was expected to appear at the American Music Awards today but was a no-show on the event's red carpet event in Los Angeles.
She was rumoured to have been spotted at Auckland Airport this morning, with several eager fans suggesting that they'd caught a glimpse of Swift.
No one is yet to post photographic proof of Swift in New Zealand, and Facebook rumours that she was filming a music video in East Tamaki seem unfounded.
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If she is taking a pre-tour holiday in New Zealand it would be especially cruel considering she is skipping the country for her 1989 world tour.
Swift is due in Australia for a series of concerts beginning in Sydney on November 28.
She's up for six major awards at today's American Music Awards in Los Angeles, but she didn't appear on the red carpet, and isn't scheduled to perform or present an award.
She recently told British music magazine NME she would take some time off, but not until her tour had finished.
"I think I should take some time off," she said. "I think people might need a break from me. I'm going to... I don't know. Hang out with my friends. Write new music. Maybe not write new music. I don't know."
Of course, Swift has one high profile friend in New Zealand that she could be visiting - Royals singer Lorde.
Also noteworthy is that Swift has an active presence on Twitter and Instagram, but her accounts have been silent for several days now.
That's led fans to ask, where in the world is Taylor Swift?
All eyes will be on the stage as stars including One Direction, Justin Bieber and even the film Star Wars deliver highly anticipated performances at the AMAs.
British boy band One Direction, last year's top winners with three AMAs accolades, will perform from their hit new album Made in the AM as well as competing for two categories, including the night's top prize for artist of the year.
A cappella group Pentatonix will perform John Williams' Star Wars score with a full symphony, building yet more buzz for the anticipated new film The Force Awakens, out next month.
Bieber, currently in the midst of promoting new album Purpose and repairing his recent troubled star image, will perform a medley of his hits to close out the show.
Broadcast live on the ABC television network, the AMAs will be hosted by singer Jennifer Lopez and will also see a slew of popular stars from film and television present awards, including actor Jeremy Renner, model Gigi Hadid and reality TV star Kylie Jenner.
Unlike the irreverent and unexpected antics of MTV's Video Music Awards and the prestige of the Grammy Awards, the fan-voted AMAs offer up the year's most popular music acts, with a spotlight on performances.
Also competing for artist of the year are British singers Ed Sheeran and Sam Smith, Canadian R&B crooner The Weeknd, pop-rock band Maroon 5, rapper Nicki Minaj, country star Luke Bryan, and pop singers Ariana Grande and Meghan Trainor.