The source added of the company’s name: “Meghan finds the name American Riviera Orchard perfect. It feels authentic to her.”
The name is believed to pay homage to the stretch of California coastline where the Duchess lives with her husband Prince Harry and their two children.
A trademark application has revealed Meghan’s website will sell items including homeware, food, clothes and cookbooks, along with gardening equipment while the application also covers make-up, skincare, haircare and fragrance products as well as yoga mats and cushions and American Riviera Orchard-branded jewellery.
The brand is said to be a nod to her pre-royal roots, when she ran a Goop-style lifestyle blog called The Tig while she was working as an actor.
An insider previously told New York Post column Page Six that Meghan has been working “overtime” to bring her latest passion project to life, saying: “She’s been working on this for over a year and it’s all the things that are close to her heart – all the things she’s passionate about.”