As someone with an almost allergic reaction to spoilers I needed a trigger warning. Was the algorithm trolling me? Can algorithms even do that? Based on my experience, yes. Yes they can.
The gist of the Twitterer's argument was that knowing a twist or two doesn't matter if the story is good. And if it does, well, that just means the story is not a good story. Knowing a character dies - for example - doesn't matter particularly, because you still don't know the preceding details of that death. You should still be able to enjoy a film or show without needing plot hooks like surprise and/or revelations.
This would have been a laughable proposition if I hadn't been filling with rage.
But what was worse was that the idea was getting traction. People were piling in to agree, comment and re-tweet. It was obvious that this madness was dangerously close to trending.
To put it bluntly, spoilers are not okay and the argument that "it's about the journey" is a bunch of old cobblers. I don't care if you have a laissez faire attitude to the whole thing, that's your prerogative. Fair play. You do you, sure, just leave me out of it.
But right when I thought the harbingers of extreme-righteousness were readying to occupy a terrifying new and deluded high ground, the cavalry arrived when cult director Edgar Wright came tweeting to the rescue.
Usually a genial sort, his ire had been provoked by the streaming giant Netflix, which had just added one of his films to their line-up, complete with an unavoidable and spoiler-filled trailer.
"@Netflix also shows the key twist to The World's End as the automatic trailer [plays] on the page," he tweeted to a fellow director grousing about the same problem. "So tough shit if you wanted to go in blind."
Seeing someone rally against the growing pro-spoiler hordes had a calming effect - even if they weren't going down without a fight. Some damn fool tweeted him back saying, "That sucks man, but everyone knows that Edgar Wright movies are made for watching 100 times, so I wouldn't fret too much about it."
Wright wasn't having a bar of it, replying, "But they would definitely ruin the first time for anyone watching it," before taking the fight to Netflix directly, "Hey @NetflixFilm, change the autotrailer for something less spoilery!"
Netflix, which takes great pride in having a sassy Twitter account, appeared to be all out of sass as Wright's challenge was left unanswered.
But it was good enough for me. Wright's position was a justification to my militant anti-spoiler stance and a full stop to the madness I was seeing.
It was good to know that, at least as far as The World's End was concerned, a spoiler was indeed considered the end of the world.